zach magoon
EVERYWHERE
As Creative Director at EVERYWHERE Communications (2019-present), I led the creative strategy, design, and production of the EVERYWHERE Mobile App — the iOS and Android application component of the broader EVERYWHERE Platform. Among my responsibilities were defining the user-experience and visual design direction, coordinating cross-functional teams (engineering, product, QA, marketing, and third-party integrations), and producing the assets — UI components, iconography, marketing visuals, in-app media, and trade show/launch materials.
Mobile App
The goal of the mobile app was to enable field teams, remote operators, and enterprise customers (including government, utilities, media, humanitarian aid, conservation) to stay connected in any environment — whether via WiFi, cellular, or satellite/inReach device pairing — and to provide secure, always-on communication, location tracking, check-in functionality, geofencing, mission-file sharing, and global incident/alert capabilities. From a creative/brand/technical perspective,
the objective was to:
Position the app as a premium, enterprise-grade solution (“Always Connected®”) in a demanding operational context
Design an intuitive UI for complex functionality (mapping, geofencing, check-in timers, toggling network routing) while maintaining visual clarity and strong brand identity across mobile, web hub, and hardware pairing
Ensure production workflows scaled for both iOS and Android, and remain coherent with the broader EVERYEHERE platform and brand system
Challenges
Complex functionality with high stakes: The app must handle advanced features like check-in countdown timers, geofenced “Safety Zones”, seamless toggling between WiFi/cellular/satellite via “Intelligent Routing™”, global SOS, geotagged multimedia, layered maps and overlays. Designing a UI that is both powerful and usable under stress was a major creative challenge.
Multiple platforms and integrations: The mobile app needed to support iOS (iOS 15+) and Android (Android 7+). It also integrates with hardware (Garmin inReach, Garmin watch pairing) and third-party services (e.g., Factal risk intelligence). Coordinating visual assets, icons, behavior across platforms and partner devices required strong process and consistency.
Branding meets utility: The target users are enterprise/mission-critical environments (government, utilities, field operations). The brand needed to convey reliability, security, and technical sophistication, while still being visually approachable for field teams.
Scaling production and marketing: Launching the app and ongoing updates required marketing collateral (screenshots, features highlight, device pairings, trade show visuals). Managing designers, contractors, and assets across mobile UI, web site, trade-show prints, and video meant establishing clear workflows and asset libraries.
Leadership & Creative Value
As Creative Director, I acted as a bridge between product strategy and visual/UX execution — translating complex technical capabilities into user-friendly mobile experiences, while maintaining brand integrity
My holistic view — from mobile UI to website to trade-show collateral to partner integrations — enabled the EVERYWHERE brand to present a unified visual story across touchpoints, strengthening perception and credibility in the enterprise communications market
