Complex functionality with high stakes: The app must handle advanced features like check-in countdown timers, geofenced “Safety Zones”, seamless toggling between WiFi/cellular/satellite via “Intelligent Routing™”, global SOS, geotagged multimedia, layered maps and overlays.  Designing a UI that is both powerful and usable under stress was a major creative challenge.
 

Multiple platforms and integrations: The mobile app needed to support iOS (iOS 15+) and Android (Android 7+). It also integrates with hardware (Garmin inReach, Garmin watch pairing) and third-party services (e.g., Factal risk intelligence).  Coordinating visual assets, icons, behavior across platforms and partner devices required strong process and consistency.
 

Branding meets utility: The target users are enterprise/mission-critical environments (government, utilities, field operations). The brand needed to convey reliability, security, and technical sophistication, while still being visually approachable for field teams.
 

Scaling production and marketing: Launching the app and ongoing updates required marketing collateral (screenshots, features highlight, device pairings, trade show visuals). Managing designers, contractors, and assets across mobile UI, web site, trade-show prints, and video meant establishing clear workflows and asset libraries.